Trapstar is more than a brand — it’s a movement. Born in West London, Trapstar has transformed from a local streetwear project into a globally respected fashion label. It represents ambition, rebellion, and authenticity. With bold graphics, mystery-driven branding, and deep roots in UK music culture, Trapstar speaks for those who create their own paths — no matter the odds.
A Humble Beginning
Trapstar was founded in 2005 by friends Mikey, Lee, and Will. What started as a passion project — printing T-shirts and selling them out of car trunks and house parties — quickly grew into a symbol of creative freedom. The name Trapstar came from the idea that a star can rise even from the “trap” — the streets. It’s about being stuck in tough surroundings but still shining bright.
This message struck a chord. Without mainstream promotion or celebrity deals, Trapstar built its name from the ground up — through hustle, community, and undeniable style.
The Signature Style
Trapstar’s fashion identity is dark, bold, and loud. The brand’s look is a fusion of luxury streetwear and raw London energy. Key style elements include:
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Heavy use of black, grey, red, and camouflage tones
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Gothic-inspired fonts and barbed wire graphics
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Iconic slogans like “It’s A Secret” printed on hoodies, jackets, and tracksuits
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The famous Decoded logo, designed to look like a coded message
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Oversized silhouettes, especially in hoodies, puffers, and tracksuits
Trapstar garments aren’t made to blend in — they’re meant to make a statement. From the street corners to the stage, their pieces carry confidence and edge.
Music & Culture: Trapstar’s Backbone
Trapstar is deeply embedded in the UK rap and grime scene. Early supporters like Giggs, Wretch 32, and Skepta helped boost the brand’s reputation. It became a streetwear badge for artists who made it out of the struggle.
Later, international stars like Rihanna, The Weeknd, and A$AP Rocky embraced Trapstar, bringing the brand to the global stage. The major turning point came when Jay-Z’s Roc Nation became a business partner — putting Trapstar on a new level without compromising its roots.
Trapstar never sold out. It scaled up but stayed real.
Limited Drops. Unlimited Hype.
One of Trapstar’s smartest moves has been its use of exclusivity. Their drops are limited, fast-selling, and often unannounced. Pop-up stores, secret release dates, and unexpected collabs keep the hype high and the fans engaged.
When Trapstar releases a new puffer jacket or tracksuit, it often sells out within hours. This scarcity adds to the appeal — making every purchase feel like a win.
Trapstar Tracksuits & Outerwear: The Flagship Pieces
Trapstar’s tracksuits have become iconic, especially the Chenille Decoded Tracksuit and Hyperdrive Jacket. These are seen everywhere — from drill music videos to urban fashion pages.
Their outerwear — like the Irongate Jacket or Puffer Coats — blends warmth, comfort, and street-level intimidation. Whether you’re out in the city or at a late-night studio session, these pieces deliver on both style and function.
A Brand with Purpose
What sets Borsello Trapstar apart isn’t just the design — it’s the message. The brand gives voice to people from the ends, those who grew up in tough environments but carry ambition in their hearts.
Trapstar’s success proves that luxury fashion doesn’t have to come from Paris or Milan — it can be built from the block. And that’s why fans relate so deeply. It’s more than clothing. It’s culture.
Final Words
Trapstar isn’t just what you wear — it’s what you believe in. It’s about showing pride in where you come from, rising above limitations, and doing it all without losing yourself. Whether you’re rocking a full tracksuit or a minimal “It’s A Secret” tee, you’re wearing a brand that came up the hard way — just like many of its fans.
Trapstar is proof that stars can rise from any trap. All it takes is vision, drive, and the courage to be real
