Candles are associated with luxury and light. They can light up a room and make it feel comfortable and smell good. Many people are buying candles and some are even giving the product as a gift to a loved one. The industry is growing due to the popularity of the product.
Businesses selling candles need to ensure people notice the product and the brand so that they can consider buying from it. One effective way to market the candles in this growing industry is with the help of perfect candle boxes. Packaging that is trending like eco-friendly packaging can help a company stand out.
The following looks at sustainable trends when it comes to packaging candles:
Eco-friendly packaging materials
If you want more and more people to be drawn to your candle business, you can consider marketing it as a sustainable one. For this the packaging should be eco-friendly as packaging has the ability to cause much waste. The boxes can end up in landfills or water bodies and stay there for many years polluting them.
However when a business concentrates on ending up with eco-friendly packaging, it can attract eco-conscious customers to the candles it is selling. The material used to make the box is important here. You need to choose materials that are recyclable, reusable, renewable, biodegradable, and/or compostable.
Nowadays there are materials that are like this and are still strong and can give you quality packaging. Cardboard or Kraft paper are popular here due to their strength. They are customizable as well and when made right will not pollute the environment.
Candles are often placed in a box that lets people directly see the product. This encourages customers and gives them more confidence buying the candle because they will that have the glimpse of it through the transparent window. It is important that the plastic film you include on the box be eco-friendly as well. You can consider window boxes wholesale that will be delivered at one time as bulk packaging limits transportation and material waste.
Getting the right box dimensions
Sustainable packaging will be the one that is perfect in dimensions as packaging material will not be wasted to make the box. Excess packaging can be reduced in this way and the product will even be presented in a better way and remain secure in the right size and shape box.
Huge boxes will end up making the company waste packaging material and the candle can move in the box and may end up breaking. Small boxes must also be avoided as they do not store the candle in properly. The right size box impresses customers as the candle is presented attractively and packaging material will not be wasted. Window packaging needs to be perfect in dimensions so that the candle can be presented in an excellent way to people.
Unique shaped boxes are trending but it is important that the shape is perfect for the candle also. You can make the shape similar to the shape of the candle so that it stands out.
Printing the packaging
Custom candle boxes need to be printed in a trendy way if the packaging is to attract the consumer base to the product. The packaging design must look appealing and give potential consumers a positive first impression of the candle business. However if a brand just opts for any ink to print the box, it may end up not being sustainable.
This is why it is important to look for sustainable ink options which can help you get a unique packaging design that will make the box remain eco-friendly. These inks have a lower environmental impact when compared to petroleum-based inks.
You can consider algae-based ink, soy-based ink, water–based ink, or plant-based inks over here. The packaging can then be printed in a unique way following the minimalism trend to suggest sustainability and luxury.
A brand can include the right colors, images, designs, to make the box appeal to people making them want to pick it up and eventually buy the product. The details about the candle can even be added clearly on the box letting people know exactly what they are buying.
Brand information needs to be included on the packaging like a company logo, brand contact details, etc. because customers require this information.
The candle packaging that is trending is eco-friendly packaging which can stand out and protect the candle whilst not polluting the environment. This type of packaging is being preferred by many people and is drawing the attention of the target audience to the product.
This is because the boxes are able to immediately impress people, making them explore the product further. It is important that a brand chose eco-friendly materials to make the box and design it with sustainable inks allowing it to enhance product appeal and increase brand awareness.
