How to do seo for Local Business in Dubai
The first step for anyone who wants to learn about SEO and ways to improve their website’s position in search engines is to know how Google, the world’s largest search engine, usually classifies websites.
After all, by understanding how classification is done, it becomes much easier to adapt or develop an entire page with relevant content so that it is well positioned on the first pages of search results. But first of all, let’s clarify the difference between organic results and sponsored links.
Organic results and sponsored results:
The goal of every company should always be to appear among the top positions in the organic results, which are those that appear in the center of the page, below the sponsored links.
Sponsored links are, as the name suggests, paid. Through the Adwords tool, companies, agencies or practically anyone can create ads and pay for keywords that are related to their products. The ads appear at the top of the page, inside lightly colored boxes or on the side.
On the other hand, organic results are those naturally found by Google through its algorithm. You don’t have to pay anything to appear there, but you must be considered relevant by the tool itself. The content must answer the question or keyword typed by the user in the search engine. Click Here for SEO Company in Dubai
How Google’s Algorithm Works:
First of all, you need to know that Google has an exclusive algorithm that evaluates hundreds of factors related to the website, content, visitor behavior, and even the number of mentions made on other pages or social networks. It is complex and has been improved over time to always ensure the best results for users.
Among all these factors taken into consideration by Google’s algorithm, the best known is undoubtedly the so-called PageRank. Basically, this factor takes into account the number of external links that lead to the page in question. Some people focus their efforts only on this part, and fill the internet with links, but nowadays it does not have as much weight as the other factors evaluated by the algorithm, so taking care of PageRank alone is no longer enough. Click Here for SEO Company in Dubai
But after all, what needs to be taken into consideration to guarantee placement in the top positions of organic search?
In the study of SEO, which is part of many digital marketing strategies, some techniques are put into practice to ensure that Google considers a page relevant or not to the user.
Over time, these techniques have been perfected and are currently considered an excellent way to increase website visits and, therefore, increase sales and the number of customers.
All techniques are focused on three basic principles:
- Popularity – more focused on increasing PageRank, basically taking into account the number of quality links spread throughout the internet that lead to the site.
- Reputation – which is a concept from Google itself, which takes into account how the site was built, what technologies were used, its performance and what security it guarantees for the user and their data.
- Authority – which deals with the relevance that the site has for the target audience, within a group of similar sites. In addition, they also take into account several factors calculated by the search engine itself.
In other words, to ensure that a site is positioned in the best positions, all content and construction of the pages must take into account these three essential factors. The content must be relevant to the public, the tools used on the site must guarantee the security of the data entered by its customers and everything must be harmonious and done with the greatest possible clarity.
The behavior of visitors on the site also helps to place it in the top positions. If they come back often, stay on your site for a long time, and find everything they were looking for, point for the site.
Is SEO really important?
The internet has become the easiest way to find customers and conquer new markets. However, unlike other media, much of the power to make an impact lies in the hands of the users themselves.
Traditional online advertising, which is basically done through banners and ads on other pages, has been losing more and more strength to searches. Customers search for what they need and expect organic results to provide the ideal solutions for their needs.
In addition, recent research shows that most users only click on the first links presented and rarely go beyond the first page. In other words, investing time and money in building and adapting a page to ensure its placement in the top positions is essential.
Search engine marketing (SEM) combined with content marketing is currently the best way to attract a greater volume of traffic to your website, significantly increasing your sales and visibility in markets that you may not have even considered.
We can therefore conclude that it is worth investing in search engine marketing and content marketing as one of the most important digital marketing strategies. Many professionals in the advertising, journalism and public relations fields have been specializing in creating relevant content, while programmers and designers are also preparing to provide increasingly better websites and pages. Companies that do not pay attention to this today may miss out on excellent business opportunities.
